The buying of Christmas presents can often be a problem. People feel under real pressure to find that ‘perfect’ gift for their loved ones. If you are well organized you probably start shopping for Christmas Gifts at the end of the summer holidays. The less organized will have a last minute panic about the middle of December. Panic is not a good preparation for a Christmas Gifts shopping trip. Try and keep calm, have a cup of coffee or a glass of wine and first of all, make a few notes.
A story book for Christmas was created in 1939 during the time of the great depression. The story was created for the Chicargo based Montgomery Wards Department Stores featuring a new character called Rudolph. One of the highlights for the Christmas season was for parents to take their children for a visit to large department stores such as Montgomery Wards to visit Santa, sit on his knee and receive a gift. For many years the Montgomery Wards Santa gave away from his Christmas sack a specially printed Christmas color-in book. The store wanted to save money and do something different so it gave one of its stores copywriters, 34 year old Rudolph L May the job of coming up with a story. May was said to be taunted as a child because he was shy and small in statue. It is believed that the idea of being ostracized came from his own personal experiences. May created Rudolph with similar problems who in the end rises above his problems and is transformed.